There are few things as difficult as getting back on track a marketing campaign that has lost its momentum. The reasons for this slowdown may be plenty but it hindsight it boils down to one factor only – the lack of a persistent campaign. In fact, the persistency of a campaign often defines whether it will be a success or a failure. This is as true in Australia as in the rest of the world.
That being said, maintaining the momentum of a marketing campaign is a difficult job. After the adrenaline rush of the initial plans and gung-ho backslapping is over, people are often left to deal with the realities of the situation. From wavering customers who need umpteenth follow-ups just to sign the dotted line to calls and meetings day in and day out, it is no wonder that fatigue sets in sooner than anticipated. And with this, even the best laid plans go for a toss.
There is, however, an important tool that often saves the day. What is worrisome is that not many marketing people in Australia or elsewhere realise the potential of this tool and often ignore it completely. This, in turn, leads to a campaign going from a great show to a no-show.
The tool, as you would have guessed by now, is the promotional product. From key chains to pens, from cups to t-shirts, there are plenty of promotional products that your business can use to fuel your marketing strategy.
Here is why these products work:
• No one hates free stuff. Everyone likes to receive free stuff, and if the product helps in marketing your brand, then you have the right mix of good marketing and customer appreciation.
• A good product increases recall value. You can do wonders with a branded coffee mug that even the most well-designed sales pitches may not be able to do so.
• They are cheap and effective. From bottle openers and pens that cost less than an Australian dollar to laser engraved premium wine glasses that cost less than 6 dollars, you can make your money go a long way.
• A gift at the end of a meet always helps. From utilitarian pens and note pads to tote bags and hats, the products remind your clients of your business and ensure your campaign never loses steam.
That being said, maintaining the momentum of a marketing campaign is a difficult job. After the adrenaline rush of the initial plans and gung-ho backslapping is over, people are often left to deal with the realities of the situation. From wavering customers who need umpteenth follow-ups just to sign the dotted line to calls and meetings day in and day out, it is no wonder that fatigue sets in sooner than anticipated. And with this, even the best laid plans go for a toss.
There is, however, an important tool that often saves the day. What is worrisome is that not many marketing people in Australia or elsewhere realise the potential of this tool and often ignore it completely. This, in turn, leads to a campaign going from a great show to a no-show.
The tool, as you would have guessed by now, is the promotional product. From key chains to pens, from cups to t-shirts, there are plenty of promotional products that your business can use to fuel your marketing strategy.
Here is why these products work:
• No one hates free stuff. Everyone likes to receive free stuff, and if the product helps in marketing your brand, then you have the right mix of good marketing and customer appreciation.
• A good product increases recall value. You can do wonders with a branded coffee mug that even the most well-designed sales pitches may not be able to do so.
• They are cheap and effective. From bottle openers and pens that cost less than an Australian dollar to laser engraved premium wine glasses that cost less than 6 dollars, you can make your money go a long way.
• A gift at the end of a meet always helps. From utilitarian pens and note pads to tote bags and hats, the products remind your clients of your business and ensure your campaign never loses steam.
