Wednesday 29 November 2017

Handy Promotional Bottle Openers for Branding

Are you searching for the perfect promotional items? Customised bottle openers are well known to be one of the most effective and novel ways to promote your company or brand. Not only are they handy and cheap to produce—they are also very customisable and come in a wide variety of shapes, styles, colours, materials, and finishes that can meet the needs of your marketing campaign.

Bottler openers are small and portable. Combined with a ring and chain or a suitable lanyard, they can act as a keychain that can be carried around easily. This makes them very strategic as a platform for showcasing your company name and logo to allow for brand visibility.

Bottle openers are useful little things that come in handy in many different situations, such as celebrations among friends and family or whenever drinking is involved. This makes them an ideal promo item for beverages, wines, or beers as they can be closely associated with such products and can even add value to the brand.

Customised bottle openers are quite easy to produce even in large quantities, and their low cost makes them an efficient marketing item. They can be used as freebies with product purchases, as a premium giveaway item for loyal customers, or as gift items or tokens for preferred clients. Bottle openers are made from a variety of materials like stainless steel or aluminium alloys and be customised into virtually any shape and form. Branding can be done via printing, engraving, or lacquering. Custom graphics and text can be added, which may be the company name or logo, or even contact details or a web address for the company website. This can prompt prospective clients or customers to learn more about a product or service offered by the brand or company. For their low production cost, utility and marketing value, customised bottle openers are hard to beat.

Source URL: https://expresspromo.com.au/blog/handy-promotional-bottle-openers-for-branding-n38

Wednesday 25 October 2017

Cheap Promotional Products – Do They Work or Not?

This age of extreme competition is putting pressure on brands to catch the dwindling attention span of the average consumer. It demands that marketing efforts be cleverer than ever. And with the switch from analogue media (such as promotional items and giveaways) to digital consumables like videos and digital ads, many marketers are raising this question: Do cheap promotional products still work?

The simple answer is yes—they still do, perhaps even more now than before. Despite the overwhelming success of digital media and campaigns and virtual marketing using the internet and digital platforms, consumers still appreciate tangible items.

There is something about the simplicity and honesty of giving your customers a personalised pen, or mug, or keychain or other promo items that digital media cannot replicate. Perhaps it’s the tactile feel and the engagement of all the senses when you have an actual item in your hands. Even the cheapest promotional items can be made practical and useful so that recipients appreciate and value them.

Despite the power and popularity of digital media, traditional advertising is still going strong. High-quality but cheap promotional items let your target audience actually see your brand in the real world. Interacting with these items can do wonders for brand recall. Well-designed giveaways still create awareness and yield consistent results in terms of reach and visibility. These products still hold a big place in any marketing campaign and will remain to be useful tools for any company—which explains why even the world’s biggest brands continue to use them. The key is to order your cheap promo items from a reliable manufacturer that can offer high-quality at reasonable prices. Some of the best suppliers let you order what you need online for utmost convenience.  

Monday 23 October 2017

Personalised Bottle Openers – A Hit as Promotional Products

Personalised bottle openers are among the most popular promotional products because of one simple reason: they work. These useful tools make excellent marketing materials if you want to expand your reach and increase brand recognition. They are both utilitarian and attractive, so people are likelier to keep them and use them often. Bottle openers are also likely to be shared; people borrow them from each other all the time, which means more exposure for your business name or brand. 

Conventional advertising methods can be costly in the long run, especially for a small business that has to work with a tight budget. With personalised bottle openers, a business can expand its reach to more customers at a lower cost. If you have a promotional merchandise campaign, consider personalised bottle openers that cost less per impression. Because these promotional items are small and handy, they can be taken anywhere the customer goes—not just in the kitchen but also to picnics, the beach, for camping, etc. Each time someone needs a bottle opener, there is a chance for your brand to get exposure. Consider having your contact details printed on the bottle openers, too. That way, the products can serve as attention-grabbing business cards.


When given as promotional gifts or freebies, personalised bottle openers may help boost brand loyalty as they make recipients feel appreciated. Likewise, personalised bottle openers may help improve a customer’s opinion of your business so they can influence them to become more loyal to your brand and encourage repeat business. And since they are practical products, bottle openers are likely to be kept and used for an average of a year—often longer. Every bottle opener that you give away can keep promoting your business for as long as it remains useful.

Friday 25 August 2017

Top 3 Facts About Promotional Key Rings

Key rings are pretty much one of the most commonly used items to promote other products because of their simplicity and utility. They are also easy to produce in large quantities and are generally a low cost option, making them great for giving away at trade shows and other special events. Here are a few more facts about promotional key rings:

1.Key rings are extremely useful items, which is why almost every household and every person has at least one. Often received as gifts or commemorative items for special occasions like anniversaries and holidays, they come in virtually any shape and size. Key rings can also be made from a wide variety of materials - from metal, glass, leather, plastic, glass, bone etc. They are highly customisable and can be printed on, stamped, laminated, carved, and moulded to any desired shape or pattern. The possibilities for them are virtually limitless, making them great for pushing your brand out to the customer.
    
2.Promotional key rings are also often used as fancy ornaments that help promote brands effectively. This is best exemplified by the use of key rings and key fobs in the automotive industry, with the emblem or logo of the company proudly emblazoned on a premium piece of metal, leather or a combination of both and other premium materials. The more prestigious the brand, the more valuable the keychain gets.

3.Special key rings are made with other functions built into them like LED lights, UV lights, compact tools, or laser torches. They can also be custom made with a specific audience in mind like firefighters, policemen, etc., complete with extra features that make them useful for actual work. This is a great way to connect with the audience as the items have a more perceived value. Recipients can then associate your brand with something that is reliable and professional.


Top 3 Custom Promotional Products That Can Add Value to Your Business

There is no denying that custom promotional giveaways add value to your business and help you connect with your clients and customers. Picking the right products to help showcase your brand is crucial if you want to send the right message and highlight what your company is all about. Here are the top 3 custom promotional products available to help push your brand out to your market.

1.Custom lanyards offer an opportunity to create a sense of brand loyalty, especially for your employees. A well-executed design can also help develop a sense of company pride and make your employees proud to wear your company colours. Custom lanyards can likewise give your company a solid identity and uniformity among your workers. It doesn’t take a lot of money to buy custom screen-printed lanyards in colours that match your logo. 

2.Another way to make your brand stand out is to use custom printed or laser engraved prestige pens. Made with metal barrels and custom laser, engraved with your company name or contact details or other designs, they make for premium brand products that will definitely give your clients a perception of elegance and professionalism. They can also make for great giveaways to preferred clients or customers or as premium gift items.

3.A great way to add value to your business is by putting together a whole suite of items together as an official business kit. This can include branded pens, a keychain perhaps, and branded memo pads with your company logo, address, website, and contact details. These kits can also be very cost effective as some promotional products suppliers give really good value offers when you get these product combos at certain quantities and makes for a great way to add premium value for your business.


Thursday 27 July 2017

Promotional Bottle Openers - Hot Item for Cool Advertising

Promotional bottle openers that bear your logo or message are highly effective marketing items because they can be given away almost any time and anywhere. They are also extremely useful—which means that unlike useless promotional items, they aren’t likely to end up in the trash.

Bottle openers are used regularly, making them ideal custom gifts for your loyal customers and potential patrons. These items are easy to keep in pockets, bags, purses, and car dash boards. They’ll be used in kitchens, parties, picnics, and other settings, and they’ll usually be used by more than just one person. To make your promotional bottle openers even more functional, be sure to add keyrings to them so that your recipients can use them as keychains. Bottle openers with keyrings will not only pop bottles open—they will also keep keys organised.

Personalised bottle openers come in a variety of colours, and they can be easily handed out in trade shows and other networking events. These tools can also serve as store promotional gifts, mass mailer campaign gifts, fish bowl prize items, as well as raffle items. When looking for suppliers of promotional bottle openers, go for one that can personalise the items with your brand logo or message. Also see to it that the bottle openers have been durably made so that their recipients will be able to use them for a long time.

Be sure to buy high quality promotional bottle openers that are designed to last long so that your brand can get regular impressions for longer. Another great thing about bottle openers is that they are affordable, allowing you to effectively market your brand without having to spend a ridiculous amount of money. As much as possible, compare rates offered by different suppliers and choose an offer that will give you the best value for your money. 

Wednesday 28 June 2017

How to Advertise Your Brand with Cheap Promotional Pens

Giving away promotional items is a good strategy if your goal is to sell your brand and make new contacts and prospective customers. Customized pens are particularly popular choices in the world of promotional items because of their small size, practicality and affordability.
Customised pens with your branding can help boost your brand exposure to your customers. They offer a discreet way of pushing out your company name without your clients and customers feeling the hard sell. Simple and discreet graphics printed on the pen barrel give your pens a clean and elegant look. What’s more, these writing instruments are also easy to produce and a cinch to distribute! You may also opt to pack them with a notepad or notebook as a matching set for a ‘premium’ or ‘VIP’ appeal to make your clients feel extra special.

Choose a metal pen for a professional, corporate feel, or opt for simpler plastic barrel pens with a more casual appeal for giving out in large volumes. This works particularly well for trade shows or expo events with a large attendance and is a really effective means of pushing your brand out to the masses.

Customised pens are easy to produce, cost little money, and are easy to transport, stock up, and store for future use. Pens are practical items that your customers can use every day, giving your brand the much-needed exposure. They are also easy to reproduce or reorder in case you will need more, making them an ideal giveaway idea for any occasion or event.

Order your promotional pens and other corporate giveaway items from a reputable supplier with a wide range of product options, design expertise and free shipping for all products for your convenience. You can also buy affordable seasonal sale packages at competitive rates for low production runs to satisfy your promotional item and corporate giveaway needs.

Thursday 25 May 2017

Buying an Engraved Pen to Carry Your Promotional Campaign

If you want to increase the public’s awareness of your company, a promotional campaign featuring a useful product will help a lot. In fact, instead of holding promotional campaigns that involve brand endorsements and expensive advertising, you can just choose to distribute promotional items. High-quality promotional items can attract potential customers, boost sales, retain your patrons, and increase brand recognition. 

Among the best items that you can use are engraved pens. You may think that they would not do much, but wait until you see their positive effect on your business.  A lot of companies use them because they are regarded as one of the most high-yielding marketing and advertising tools. Even big and established companies still rely on these items in their promotional efforts. If there are certain market segments that you want your business to get into, you can use engraved pens instead of business cards and flyers. Pens will give you the advantage of extended exposure since they have longer shelf-life when compared to other promotional items.

Business cards are typically just left in a drawer—or worse, thrown out like other hundreds of paper products. Where as, engraved pens are more likely to be used by people you will hand them out to. These pens can reach homes, offices, schools, hospitals, and other places, and hence help broaden your advertising scope. When you choose this promotional item, you will get to select from a wide range of colours, usage conditions, finish, size, etc. There are also stylish and sophisticated choices such as those with a matte finish. 

Engraved pens are convenient to distribute, and you won’t have to worry about your company details wearing off. Undeniably, they will allow you to have a fast and easy way to position your brand and retain existing customers. When looking for a supplier in Australia, go for one that is reputable and offers a wide range of pen types. The best shops offer free engraving and free shipping. 

Friday 21 April 2017

Get the Promotional Value Offered from Engraved Pens

Promotional items are crucial to the success of advertising and marketing campaign. Regardless of the size of your business, you will find that promotional goods such as engraved pens can be helpful in keeping your advertising costs down while ensuring ROI and customer loyalty in the process. Engraved pens are among the most preferred promotional products because they are cost-effective to produce, especially when you work with the right supplier. Reputable suppliers offer special promos and offers that could help you save a lot more time and money in producing promotional engraved pens, too.

High-quality engraved pens are produced using laser engraving, which will put your business name or logo on the items. In some cases, you can have the pens personalised with the names of your recipients, like when you have to give them as corporate gifts. Regardless of your reason for having engraved pens made, you can be sure that your decision to use them for promotional reasons will be cost-effective and ensure returns on your investment. 

It usually takes minimal capital to invest in promotional pens compared to the amount of money you will have to spend to produce or make an advertisement for TV, radio, or print. Moreover, you do not have to constantly pay for air time to have your business name or logo seen on an engraved pen. Hence, personalised engraved pens can continue promoting your business for as long as they are being used or borrowed. This way, users can easily remember your business whenever they see your pen being used anywhere.

Customers will appreciate you better when you give them a freebie and the item is something they can use on a daily basis. Engraved pens are perfect examples of promotional items you can give away for free, especially during trade shows and corporate events. They reflect your professionalism as a business, too, so potential clients will have a better impression of your company.


Thursday 30 March 2017

Looking for that Personalised Fridge Magnet?

Refrigerator magnets, popularly known as fridge magnets, are small accessories or ornaments that can be used to add a fun element to the plain fridge doors. It also offers plenty of practical uses since to-do lists, shopping lists and kids’ art can be posted on the fridge door using these magnets.

One of the biggest reasons behind the popularity of fridge magnets is their multipurpose usability despite being of a small size. Since, easy to carry around many things can be done to this small product. Such intriguing qualities of this tiny yet noticeable item have become popular promotional items for businesses to expand their brand or company. Many firms specialise in creating personalised fridge magnets. They create fridge magnets in bulk for companies or even make it on per product basis that individuals can buy for themselves.

Personalised fridge magnets can make a great advertising tool to promote company name and contact details. These magnets can be printed in full colour and contain any details and personal data provided by the company. And these kind of promotional products are rarely thrown away, due to their functionality to work as a magnet. 

Many people design a fridge magnet on their own and get it professionally made. A lot of people like to put fridge magnets with inspirational quotes on their refrigerators as well. Some like to craft projects with their kids using fridge magnets.

No matter why you choose a fridge magnet, it has practical uses and helps in adding some business promotion. Some companies also use personalised fridge magnet to emboss some creativity creative ideas or handy and easy habits that you can follow to change your lifestyle. . It might also prove to be an effective tool to discourage from eating that apple pie sitting in the fridge.

Monday 27 February 2017

Branded Pens: A Cost-Effective Way of Building a Brand

Brand identity for your company can usually be established by entrenching your company’s image, logo, motto, and core beliefs into the consciousness of your customer and clients. One of the most effective ways to achieve this is by giving away promotional items and merchandise. Promotional products such as personalised pens are a cost-effective way of building a brand.

However, promotional products and tools can be labelled as the best only after they meet the three simple criteria - price, utility, and quality. And branded pens are a perfect example that meets all the three criteria’s. The quality and cost is something you can control and the utility comes naturally. It is a powerful marketing tool since the product serves a purpose, adding value for the customer and the print subtly registers the brand in their mind. This raises brand recall when clients are making buying decisions.

Branded pens may sound inconsequential at face value. But in reality, there are only a few things which may be more useful in one’s day to day life than a pen. So if you give your customers and clients hundreds and thousands of pens emblazoned with your company logo, motto, and colour, you are essentially giving them a business card that they are likely to carry out with them frequently. This will definitely be extremely useful at helping to boost your brand identity as it will reflect your company name and business.

Giving away branded pens as promotional items are an easy way to keep your brand relevant among the targeted customers and clients. Apart from this, pens also make the most economical promotional items and are sold in bulk making the cost to put your company’s name affordable. They have high usability and are always shared. Pens mostly get passed around and lent a lot, so you are getting extra exposure essentially for free. Pens also have high shelf life as advertising tool compared to other traditional method or advertisement platforms such as radio, newspaper, or even television, not to mention much cheaper.

With these pens, potential customers are bound to give you more chances as compared to a brand that does not connect with them. Even if you hand out these beautiful pens to your existing clients, they will be happy to receive the gift and probably tell their family members, friends, and colleagues about it. This word-of-mouth publicity is priceless for any organisation.

Wednesday 1 February 2017

The Major Benefits of Buying Custom Promotional Products

Personalisation is gaining popularity–whether it is about adding a special touch to an object or creating a sense of identity in a product. In both of the cases, the product stands out from the crowd and gains its own unique identity. This is precisely the reason behind the popularity of customising promotional products.

Printed T-shirts, engraved pens, bottles, notepads, flash drives are a few of the most popular promotional items used by brands all over the world. You can also invest money in promotional products to improve your business. The major benefits of buying custom promotional products are listed here.

Promote Brand: When it comes to promotional products, simply handing out free stuff to your customers may not bring the desired results. This is mainly because the customers will start using the product but will forget about its connection with you if it is not customised. A print or engraving of your logo that reminds them of you will be more effective. It will help them remember you and identify with you since a product bearing your brand name or logo is a part of their life.

Be Recognisable: When people keep glancing at the logo or brand name of your company whether it is engraved on a pen or printed on a T-shirt, they start recognising it even if it is on an unfamiliar product. This will give you a competitive edge in the market helping you in increasing your profit margins especially if you have a range of different products and services. When you give out thoughtful and useful gifts to your customers and staff, they feel valued and form a positive image of your brand or company in their minds.

Customer Outreach: When you give out a promotional product to your corporate staff, client or customer, that one product goes out to create a ripple effect for your business. When your client starts using a product gifted by you, he subconsciously starts identifying with your brand increasing his trust in your brand. When the friends, family, colleagues or even strangers see this product, they register the company name or logo, and it stays on the top of their minds. This helps you in widening your customer base without even spending much on reaching each one of them directly.