Using custom promotional
products isn't really a ‘new’ advertising strategy. Businesses of all
sizes have long been making them a part of their marketing efforts because they
are low-cost yet highly effective. But even though it’s an old strategy, there
are certainly fresh ways to use them to make your brand stand out in a
saturated and noisy market. If you are wondering how you can implement a
marketing plan that uses custom promotional
products to further build your brand, then these tips are for you:
1. Find items that are relevant to your industry.
Calendars and umbrellas are certainly useful promotional items. But if
you want your company to be remembered for the products and services you offer,
it’s important to choose something that is relevant to your industry. Find
things that are useful and apply specifically to the business that you are in.
For example, if you own a clinic or private practice, try handing out
custom-branded hand sanitizers. If you own a construction company, consider a multi-functional
tool that is customized with the logo of your company.
2. Use giveaways according to purpose and occasion.
You can have different custom promotional
products made to serve different
purposes. For example, you can use a specific item to promote your brand in a
conference and something else for fundraising, launching, tradeshows, and other
events. You can choose something that is relevant or appealing to the guests of
that specific occasion.
3. Appeal to your customer's interests.
One of the secrets to influencing people to support your brand is to
appeal to your target consumer's interests or wants. These days, organic and
eco-friendly promotional products are well-appreciated because people are more
concerned about the environment. Choosing promo items like eco-bags can create
a good impression for your company, showing that you care about the planet.
4. Use tech products.
You can easily impress modern consumers and clients with functional tech
products. Some of the tech accessories that are worth using include flash
drives, tech stylus pens, power banks, cable tidies, and car phone holders.
