Branded Pens: A Cost-Effective Way of Building a Brand

Brand identity for your company can usually be established by entrenching your company’s image, logo, motto, and core beliefs into the consciousness of your customer and clients. One of the most effective ways to achieve this is by giving away promotional items and merchandise. Promotional products such as personalised pens are a cost-effective way of building a brand.

However, promotional products and tools can be labelled as the best only after they meet the three simple criteria - price, utility, and quality. And branded pens are a perfect example that meets all the three criteria’s. The quality and cost is something you can control and the utility comes naturally. It is a powerful marketing tool since the product serves a purpose, adding value for the customer and the print subtly registers the brand in their mind. This raises brand recall when clients are making buying decisions.

Branded pens may sound inconsequential at face value. But in reality, there are only a few things which may be more useful in one’s day to day life than a pen. So if you give your customers and clients hundreds and thousands of pens emblazoned with your company logo, motto, and colour, you are essentially giving them a business card that they are likely to carry out with them frequently. This will definitely be extremely useful at helping to boost your brand identity as it will reflect your company name and business.

Giving away branded pens as promotional items are an easy way to keep your brand relevant among the targeted customers and clients. Apart from this, pens also make the most economical promotional items and are sold in bulk making the cost to put your company’s name affordable. They have high usability and are always shared. Pens mostly get passed around and lent a lot, so you are getting extra exposure essentially for free. Pens also have high shelf life as advertising tool compared to other traditional method or advertisement platforms such as radio, newspaper, or even television, not to mention much cheaper.

With these pens, potential customers are bound to give you more chances as compared to a brand that does not connect with them. Even if you hand out these beautiful pens to your existing clients, they will be happy to receive the gift and probably tell their family members, friends, and colleagues about it. This word-of-mouth publicity is priceless for any organisation.

The Major Benefits of Buying Custom Promotional Products

Personalisation is gaining popularity–whether it is about adding a special touch to an object or creating a sense of identity in a product. In both of the cases, the product stands out from the crowd and gains its own unique identity. This is precisely the reason behind the popularity of customising promotional products.

Printed T-shirts, engraved pens, bottles, notepads, flash drives are a few of the most popular promotional items used by brands all over the world. You can also invest money in promotional products to improve your business. The major benefits of buying custom promotional products are listed here.

Promote Brand: When it comes to promotional products, simply handing out free stuff to your customers may not bring the desired results. This is mainly because the customers will start using the product but will forget about its connection with you if it is not customised. A print or engraving of your logo that reminds them of you will be more effective. It will help them remember you and identify with you since a product bearing your brand name or logo is a part of their life.

Be Recognisable: When people keep glancing at the logo or brand name of your company whether it is engraved on a pen or printed on a T-shirt, they start recognising it even if it is on an unfamiliar product. This will give you a competitive edge in the market helping you in increasing your profit margins especially if you have a range of different products and services. When you give out thoughtful and useful gifts to your customers and staff, they feel valued and form a positive image of your brand or company in their minds.

Customer Outreach: When you give out a promotional product to your corporate staff, client or customer, that one product goes out to create a ripple effect for your business. When your client starts using a product gifted by you, he subconsciously starts identifying with your brand increasing his trust in your brand. When the friends, family, colleagues or even strangers see this product, they register the company name or logo, and it stays on the top of their minds. This helps you in widening your customer base without even spending much on reaching each one of them directly.