Cheap Promotional Products – Do They Work or Not?

This age of extreme competition is putting pressure on brands to catch the dwindling attention span of the average consumer. It demands that marketing efforts be cleverer than ever. And with the switch from analogue media (such as promotional items and giveaways) to digital consumables like videos and digital ads, many marketers are raising this question: Do cheap promotional products still work?

The simple answer is yes—they still do, perhaps even more now than before. Despite the overwhelming success of digital media and campaigns and virtual marketing using the internet and digital platforms, consumers still appreciate tangible items.

There is something about the simplicity and honesty of giving your customers a personalised pen, or mug, or keychain or other promo items that digital media cannot replicate. Perhaps it’s the tactile feel and the engagement of all the senses when you have an actual item in your hands. Even the cheapest promotional items can be made practical and useful so that recipients appreciate and value them.

Despite the power and popularity of digital media, traditional advertising is still going strong. High-quality but cheap promotional items let your target audience actually see your brand in the real world. Interacting with these items can do wonders for brand recall. Well-designed giveaways still create awareness and yield consistent results in terms of reach and visibility. These products still hold a big place in any marketing campaign and will remain to be useful tools for any company—which explains why even the world’s biggest brands continue to use them. The key is to order your cheap promo items from a reliable manufacturer that can offer high-quality at reasonable prices. Some of the best suppliers let you order what you need online for utmost convenience.  

Source URL : https://expresspromo.com.au/blog/cheap-promotional-products-do-they-work-or-not-n36

Personalised Bottle Openers – A Hit as Promotional Products

Personalised bottle openers are among the most popular promotional products because of one simple reason: they work. These useful tools make excellent marketing materials if you want to expand your reach and increase brand recognition. They are both utilitarian and attractive, so people are likelier to keep them and use them often. Bottle openers are also likely to be shared; people borrow them from each other all the time, which means more exposure for your business name or brand. 

Conventional advertising methods can be costly in the long run, especially for a small business that has to work with a tight budget. With personalised bottle openers, a business can expand its reach to more customers at a lower cost. If you have a promotional merchandise campaign, consider personalised bottle openers that cost less per impression. Because these promotional items are small and handy, they can be taken anywhere the customer goes—not just in the kitchen but also to picnics, the beach, for camping, etc. Each time someone needs a bottle opener, there is a chance for your brand to get exposure. Consider having your contact details printed on the bottle openers, too. That way, the products can serve as attention-grabbing business cards.

When given as promotional gifts or freebies, personalised bottle openers may help boost brand loyalty as they make recipients feel appreciated. Likewise, personalised bottle openers may help improve a customer’s opinion of your business so they can influence them to become more loyal to your brand and encourage repeat business. And since they are practical products, bottle openers are likely to be kept and used for an average of a year—often longer. Every bottle opener that you give away can keep promoting your business for as long as it remains useful.

Source URL : https://expresspromo.com.au/blog/personalised-bottle-openers-a-hit-as-promotional-products-n34