Pens are some of the most popular promotional items. Almost all kinds of
businesses have used for marketing at some point. They were effective tools in
the past and they are still powerful tools today. Despite leaps and bounds in
the advancement of technology and the development of modern marketing
strategies, pens remain a top choice for promotional items. Here's why:
Cheap
First and foremost, promotional pens are cheap to produce. And like many
things, they are more affordable when you buy them in bulk. Even if your brand
name is laser printed or engraved on the pen, you wouldn’t spend as much as you
would when you advertise on TV and radio.
Functional
No one rejects a free pen. These items are so functional that anybody would
gladly receive and use them. Aside from this, pens are also good for any type
of campaign. You can give them away during an event or trade show or packed
them along with your product in stores.
Lightweight
Promotional pens are easy to distribute because they are handy. They are also easy to
share, which means that your brand can potentially achieve a wider and broader
exposure. People who receive and use your promotional pens help you build your
brand without realising it. They essentially promote your name for free.
If there is one ‘timeless’ promotional item that will never go out of
style, it would probably be the pen. Of course, not all pens will do. You want
something that looks great, feels substantial on the hand, and writes for a
long time—not something that people will use once and then throw out. Choose
high-quality pens from reputable merchandising companies that offer premium
printing and customisation. The best ones offer free setup, artwork, and even
free delivery to help you save more money.
