One of the biggest branding
myths that new business owners believe is that they need a big budget to
successfully promote their products and services. What they don’t realise is
that cheap promotional products when used correctly can still impress their
target market.
Marketers know very well
that cheap promotional products are effective in building brand awareness and
in increasing brand recognition. However, you can't just randomly pick items
and give them to your consumers without a plan. To ensure success, you need a
solid promotional strategy—and you should start by picking the best promotional
products.
1. Think of the receiver
When choosing cheap promotional products,
price isn't the only thing that should matter. You should also consider the
item's uses and looks. It should be something that your consumers will find
functional and appealing. If you know your target market well, then you can
surely find the right promotional product that they will like.
2. Consider the nature of your business
It makes sense to find a promotional item that is closely related to the nature of your business or the type of the product you are selling. If this is not possible, go for items that are useful and practical—something that your customers will enjoy receiving.
3. Consider the theme of the event
If you need promotional items for a charity or environmental awareness event, then the best items would tote bags, string bags, mugs, caps, and umbrellas. If you are giving away gifts to celebrate special occasions like Christmas, then consider fancier glassware and technology items.
4. Look for high-quality products
The key to cost-effective
brand exposure and recognition is giving away high quality yet cheap
promotional products. The higher the quality of a promotional item, the longer
it can be used and the more your customer is reminded of your brand. It is
possible to source quality and cheap promotional products. All you have to do
is to look for a reputable supplier.
Source URL: https://expresspromo.com.au/blog/-how-to-break-the-branding-myth-with-cheap-promotional-products-n60
