Personalised Notepads: For the Long-Haul Branding & Not the Short-Term Gains

Personalised notepads are some of the classic freebies different brands use for product promotions and marketing campaigns. They may not be the most unique and flashiest promotional products in Australia today, but no one can deny their effectiveness in improving brand recognition and recall. Unlike other items, personalised notepads offer long term gains. How?

1. Extremely useful

Like pens, notepads come in handy in various situations. They are used by virtually everyone. Tactile paper will never fall out of fashion even in this digital age. They are perfect for writing ideas, creating grocery lists, drawing doodles, or for noting down important tasks. Notepads are practical promotional products that are likeable as people often find them very useful.

2. Ongoing brand exposure

As you know, the more practical the promotional item is, the higher your exposure will be. Whenever customers jot down notes on your personalised notepads, they are unconsciously being reminded of your brand. Sticky notepads can be stuck on refrigerators, bulletin boards, and desks. Just imagine how much exposure your brand can get if people use them every day for their daily tasks.

3. A versatile promotional item

Notepads are popular with people of various ages and professions, so they let you target various markets. This all-around promotional item is truly worth the money. Regardless of your products or services or the industry your company belongs to, you'll never go wrong with branded notepads.

The best thing about personalised notepads is that they are affordable and they don’t have an expiration date. Buying them in bulk can save you money in the long run. However, if you want these promotional products to be effective for your marketing campaign, you should invest in quality paper. You also need to make sure that the design of the notepad and the print quality are excellent make them look more appealing to your consumers. To help you create beautiful branded notepads for your company, partner with a leading supplier of promotional products in Australia.

The New Way of Advertising with Custom Promotional Products

Using custom promotional products isn't really a ‘new’ advertising strategy. Businesses of all sizes have long been making them a part of their marketing efforts because they are low-cost yet highly effective. But even though it’s an old strategy, there are certainly fresh ways to use them to make your brand stand out in a saturated and noisy market. If you are wondering how you can implement a marketing plan that uses custom promotional products to further build your brand, then these tips are for you:

1. Find items that are relevant to your industry.

Calendars and umbrellas are certainly useful promotional items. But if you want your company to be remembered for the products and services you offer, it’s important to choose something that is relevant to your industry. Find things that are useful and apply specifically to the business that you are in. For example, if you own a clinic or private practice, try handing out custom-branded hand sanitizers. If you own a construction company, consider a multi-functional tool that is customized with the logo of your company.

2. Use giveaways according to purpose and occasion.

You can have different custom promotional products made to serve different purposes. For example, you can use a specific item to promote your brand in a conference and something else for fundraising, launching, tradeshows, and other events. You can choose something that is relevant or appealing to the guests of that specific occasion.

3. Appeal to your customer's interests.

One of the secrets to influencing people to support your brand is to appeal to your target consumer's interests or wants. These days, organic and eco-friendly promotional products are well-appreciated because people are more concerned about the environment. Choosing promo items like eco-bags can create a good impression for your company, showing that you care about the planet.

4. Use tech products.

You can easily impress modern consumers and clients with functional tech products. Some of the tech accessories that are worth using include flash drives, tech stylus pens, power banks, cable tidies, and car phone holders.

3 Ways Promotional Products Have Changed Marketing

Giving away custom promotional products is one of the longest-standing strategies that have been used by the biggest and smallest companies as well as international and local brands for centuries—and it still works. This is why the market for promotional products in Australia continues to flourish. Ready to try it? The following information will show how effective and beneficial it is to use promotional products in Newcastle for your business.

1. Bring your brand closer to your market

Giving away promotional items as free gifts is a powerful way of bringing your product to the market. It is arguably better than selling goods at discounted prices. Consumers are more likely to accept your product because they don't need to purchase it or do anything to get it. This strategy is effective and beneficial for start-ups that need to introduce their brand to potential clients and customers.

2. Remind people of your company

Like business cards, custom promotional products also contain a company's name, logo, tagline, and sometimes, contact numbers. But they are better than business cards because they’re actually useful and practical. This is why well-designed promotional items can positively affect brand recall and recognition. Successful marketing campaigns typically use functional everyday items like pens and mugs that consumers find very functional. Why? Because the more your target market gets exposed to your logo and name, the higher the likelihood that they will remember your company. Aside from practical things, you can also look for unique and beautiful items to impress your potential clients. The more interesting your promotional products are, the higher the chances they will be received and cherished.

3. Create long-term business relationships

The end goal of the promotion is to increase sales. But to do this, businesses have to establish good relationships with their staff and clients. Providing them with promotional merchandise is a great way to maintain and build partnerships. With happy and satisfied customers and staff, you can build brand loyalty and even boost brand creditability.