If there's one promotional marketing tool that transcends industries, it's probably the mighty old pen. Branded pens have always been a part of the marketing mix of the world's most successful companies. They are the "go-to" promotional items used for promoting different kinds of brands across various sectors. It seems like they have special powers that other promo items don't possess. Have you ever wondered: Why do branded pens have such an influence in the minds of consumers?
Pens are practical
In one market research, it was found that writing instruments like branded pens were the most-used promotional items. A majority of the responders use them every day. Another study also says that 56% of people who receive branded pens are more likely to keep and use them for six months. Indeed, pens beat other popular promotional products like t-shirts and coffee mugs because they are practical items that people carry around and use on the daily, even letting others borrow them. This increases your brand exposure as well as the likelihood that your brand will be remembered.
Pens are mightier than TV and online advertisements
People are constantly bombarded with ads everywhere. This saturation makes marketing messages overwhelming. No wonder TV commercials and internet advertisements like pop up ads have become annoyances. The great thing about branded pens is that they way more subtle. They promote your business in a less obvious yet effective way. People are exposed to your brand unconsciously when they use your pens for jotting down notes or writing. Without them realizing it, they also become brand ambassadors.
Giving away branded pens to your potential customers does not automatically increase your sales, but it can improve brand exposure and recognition. That is the power of branded pens in making a significant impact on your business. To ensure success, make sure to order your pens from an experienced and reputable supplier that can guarantee high-quality and durable products.
