Consumers are used to receiving custom promotional products from big and small brands. Some of those gifts are kept and used for months or even years. Others are thrown away or kept in a drawer somewhere, never to be seen again.
If you want your custom promotional products to serve their purpose, you must think of an effective strategy. You need to give your target market something that they will be happy to receive and proud to use. That's how you can improve your brand exposure and brand awareness!
Promotional products are great because they allow your business to connect with the audience in a tangible way. Unlike TV ads and online ads, these products have the power to engage the senses; specifically the sense of touch. Even if the promotional product isn't your actual product, the experience they provide to the user will help you an impression.
Now, you want to make this impression as good and as memorable as possible. How do you do that? Create a good custom promotional productdesign. Don't just print the company logo and details on the product. Think of an artwork or a witty copy that will catch the attention of your target market.
Make sure the product is high-quality
Take note that that your custom promotional product bears your company name and will be associated with your brand. If you want to make a good impression, make sure that your gifts are made with high-quality materials. If they break easily, then your brand might be perceived as unprofessional and unreliable. Fast-fading prints won't generate a lot of impressions, so make sure that the print quality is also superior.
Know the right place and time
Don't just give custom promotional products without a strategy in mind. Most marketers will agree that promotional products are best appreciated when they are given at the right place and at the right time. For example, if you are participating in a conference, then that may be the best time to provide participants with free branded pens, notepads, and conference bags.
