Personalised Pens Accomplish Branding Goals in Australia

Personalised pens are some of the most used promotional products in Australia. Successful brands and companies continue to print their logos and product names on the metal pens, in particular, even in this digital age. Why pens are considered effective tools for promotion? Should you use this strategy in marketing your products?

They are available in many styles

You can choose the type of pen based on your audience, your brand, or your goal. Styles of personalised pens that are available in Australia include laser engraved slimline, deluxe metal, stylus, snowflake metal, oxford metal, and prestige metal pens.

They look elegant

Gone are the days when promotional pens were highly disposable because they were made using poor-quality materials. Reputable product manufacturers now use hard plastic or metal for the body of the pen. They are elegant, classy, and simply great to look at. People love to carry around pens that look luxurious and expensive.

They can last a long time

Not all pens are created equal. Be sure to choose manufacturers of promotional products that create high-quality pens. The ink should be stable and the body should be well-built. You want your customers to take pride in carrying your pen. After all, the more they use it, the more exposure your name gets and the higher the return on your marketing dollar.
 

They are available in many colours

                   

It’s easier than ever to order custom pens in your brand colours. You can also choose to use pens in different colours to give your recipients choices.

They are cheap

The most affordable personalised pens in Australia can go as low as 99 cents. Custom product manufacturers even offer pens at lower prices if you purchase more units. Take advantage of these deals by buying more pens for your marketing campaign.

Source URL: https://expresspromo.com.au/blog/personalised-pens-accomplish-branding-goals-in-australia-n44

How to Develop Your Branding with Personalised Keyrings?

Research shows that the attention span of an average human being is dropping drastically. In this era of the internet and anytime-connectivity, you have to grab your customer’s attention as fast as you can or else they are bound to move on without noticing you. Due to these reasons, brands are finding it more difficult now to stand out from the competition and stay in the minds of their customers. As such, many companies are coming up with creative ways to entice their customers into remembering and trusting them.

Branding with Personalised Keyrings

One such reliable form of marketing – giving promotional products to existing and potential customers – has now become a go-to option for people to attract and retain clients. Though people like freebies but these products are going to end up in the trash, wasting all the money the brand has invested in creating it, if the promotional product does not serve a purpose. As such, it is essential that people get products they will use. Such popular promotional items include key rings, coffee mugs, pens, notepads, coasters, bags, caps, plastic bottles and more.

Promotional products must be designed in such a way that the brand logo, name and contact information are clearly visible on the product. This is the main reason why keyrings are extremely popular among companies for promotion. Keyrings are easy to design and they serve a purpose for the customer. The brand name stays in customer’s mind whenever he handles his keys. These keyrings are also sturdier than other products used as promotional items.

Keyrings and other promotional products can be handed out to potential clients at trade shows and other events. If you get your contact information printed along with the brand name and logo, a customer can easily contact you in the future. This is a subtle way for brand exposure while also strengthening the market presence of your organisation.

If a customer has a product from your company that he regularly uses, he is more likely to remember and trust you, and consider doing business with you as compared to your competitors. With all the benefits that come with personalised keyrings, they are one of the best promotional products to invest in as a part of your effective marketing campaign.