Monday, 30 April 2018

Personalised Pens Accomplish Branding Goals in Australia


Personalised pens are some of the most used promotional products in Australia. Successful brands and companies continue to print their logos and product names on the metal pens, in particular, even in this digital age. Why pens are considered effective tools for promotion? Should you use this strategy in marketing your products?

They are available in many styles

You can choose the type of pen based on your audience, your brand, or your goal. Styles of personalised pens that are available in Australia include laser engraved slimline, deluxe metal, stylus, snowflake metal, oxford metal, and prestige metal pens.

They look elegant

Gone are the days when promotional pens were highly disposable because they were made using poor-quality materials. Reputable product manufacturers now use hard plastic or metal for the body of the pen. They are elegant, classy, and simply great to look at. People love to carry around pens that look luxurious and expensive.

They can last a long time

Not all pens are created equal. Be sure to choose manufacturers of promotional products that create high-quality pens. The ink should be stable and the body should be well-built. You want your customers to take pride in carrying your pen. After all, the more they use it, the more exposure your name gets and the higher the return on your marketing dollar.
 
They are available in many colours
                   
It’s easier than ever to order custom pens in your brand colours. You can also choose to use pens in different colours to give your recipients choices.

They are cheap

The most affordable personalised pens in Australia can go as low as 99 cents. Custom product manufacturers even offer pens at lower prices if you purchase more units. Take advantage of these deals by buying more pens for your marketing campaign.

Five Advantages of Giving Promotional Rings


Can’t decide if promotional keyrings are the perfect choice for your marketing campaign? This information will convince you that it makes sense to have your logo printed or engraved on these promotional items.
1. They are practical
Do you know why pens, mugs, and notepads remain popular with marketers and consumers? Because they are practical and people use them every day. The same is true with promotional keyrings that can be extremely useful in organising keys and ensuring that they are not misplaced. Because of their practicality, keyrings provide more exposure to your brand. People will see your logo or name whenever they reach into their bags or pockets to find their keys.
2. They are kept for a long time
Consumers tend to keep promotional keyrings for a long time, usually until they fall apart. These items are excellent for building brand recognition.
3. They are portable
Effective promotional items are lightweight and small so that they can be transported from place to place to increase impressions. Keyrings are often attached to pants, bags, and wallets, especially if they look fancy. This increases visibility.
4. They offer value for money
The price of promotional keyrings depends on quality and material. Nevertheless, they are cheaper than other gifts. Considering its effectiveness in brand recognition and its price, a keyring indeed offers more value for your marketing money.
5. They come in different styles
For promotional keyrings to be effective, they must be unique and stylish. Consider those with added features like LED flashlights, or those that can double as phone stands or as bottle openers. These kind of promotional keyrings are more desirable and therefore more effective.
Ordering promotional keyrings is much faster and easier today. You can place an order through the supplier’s website, providing all necessary details and your artwork, then wait for delivery.
Source URL: https://expresspromo.com.au/blog/five-advantages-of-giving-promotional-rings-n46

Friday, 16 February 2018

Newcastle the Harbour City Stands First in Sending Promotional Products Worldwide


Australia is known for a host of things, but a little-known fact is that Newcastle is one of the leading suppliers of promotional products in the global market. This is thanks primarily to a host of marketing material suppliers and custom promo item manufacturers that call the city their home. They provide high-quality gift items, promotional trinkets, and custom branded products for businesses and well-known, globally recognised brands.

Newcastle enjoys a strategic location, being close to the harbor. It has ready access to busy shipping lanes, which helps the promotional product companies that are based here to efficiently receive materials and transport goods abroad. It’s no wonder the city is the leader when it comes to supplying high-quality promotional products from Newcastle for use in corporate events, marketing campaigns, as giveaways for retail brands and product bundles or merchandising endeavours, and other purposes that require customised goods and branded gift items.

Stringent quality controls and attention to detail is also given to every item shipped out from Newcastle suppliers, ensuring that you get only the best products for the price. It is inevitable that raw items and materials may contain defects especially when imported in bulk, which is why quality control is key to ensuring the consistency and state of each item before they are branded and sent to the customer. Reputable suppliers see to it that the items are up to spec, following the design details and specifications agreed upon in the final prototype of proof unit before anything is committed to mass production and ultimately sent over to the client.

Customisation options are available from a catalogue of stock designs which clients can choose from. Multiple styles, finishes and colours are available to match any marketing campaign or design strategy for full customisation and alignment to the campaign. Newcastle suppliers of promotional products can also manufacture specific or designs for a particular marketing purpose.


Tuesday, 30 January 2018

Get Your Hands on Cheap Promotional Products for More Business

You can never go wrong with promotional products if you want a cost-effective way to reach out to potential customers and keep existing customers loyal to your brand. They can be cheaper in the long run, too, compared to when paying for TV, radio, or print advertisements. However, you need to be careful when considering cheap promotional products, as some ‘cheap’ items are not necessarily the highest-quality. So, here are some tips to help you get your hands on inexpensive yet practical and resilient promotional products that will increase engagement and Sales:

• Look up established and trustworthy providers – Consider an experienced supplier of promotional products that have been around for years. Usually, the year in business is a good indicator of a company’s trustworthiness and dependability; otherwise, it would not have lasted that long. 

• Explore the range of products that they carry – There are many different kinds of promotional products you can consider. They range from simple and popular items like ballpoint pens, mugs, keyrings, stationery, and bottle openers, to other useful items such as bags, umbrellas, apparel, USB flash drives, and drinkware. Consider products that are relevant to your business. For instance, if you own a small grocery store, reusable tote bags with your brand printed on them can be a great give-away to customers, as they can use them for carrying their groceries and reduce plastic or paper waste.

• Read reviews – Look up the supplier of cheap promotional products and find reviews or feedback about them. Those can be good sources of information on the quality of their promotional products, too.

• Find out what’s included in the order – Some of the best promotional products suppliers offer free shipping, with free decoration and setup.

• Compare prices – Get an estimate from at least two different companies to compare the prices, but avoid choosing the cheapest quote until you have verified that it comes with high-quality promotional items.


Wednesday, 29 November 2017

Handy Promotional Bottle Openers for Branding

Are you searching for the perfect promotional items? Customised bottle openers are well known to be one of the most effective and novel ways to promote your company or brand. Not only are they handy and cheap to produce—they are also very customisable and come in a wide variety of shapes, styles, colours, materials, and finishes that can meet the needs of your marketing campaign.

Bottler openers are small and portable. Combined with a ring and chain or a suitable lanyard, they can act as a keychain that can be carried around easily. This makes them very strategic as a platform for showcasing your company name and logo to allow for brand visibility.

Bottle openers are useful little things that come in handy in many different situations, such as celebrations among friends and family or whenever drinking is involved. This makes them an ideal promo item for beverages, wines, or beers as they can be closely associated with such products and can even add value to the brand.

Customised bottle openers are quite easy to produce even in large quantities, and their low cost makes them an efficient marketing item. They can be used as freebies with product purchases, as a premium giveaway item for loyal customers, or as gift items or tokens for preferred clients. Bottle openers are made from a variety of materials like stainless steel or aluminium alloys and be customised into virtually any shape and form. Branding can be done via printing, engraving, or lacquering. Custom graphics and text can be added, which may be the company name or logo, or even contact details or a web address for the company website. This can prompt prospective clients or customers to learn more about a product or service offered by the brand or company. For their low production cost, utility and marketing value, customised bottle openers are hard to beat.

Source URL: https://expresspromo.com.au/blog/handy-promotional-bottle-openers-for-branding-n38

Wednesday, 25 October 2017

Cheap Promotional Products – Do They Work or Not?

This age of extreme competition is putting pressure on brands to catch the dwindling attention span of the average consumer. It demands that marketing efforts be cleverer than ever. And with the switch from analogue media (such as promotional items and giveaways) to digital consumables like videos and digital ads, many marketers are raising this question: Do cheap promotional products still work?

The simple answer is yes—they still do, perhaps even more now than before. Despite the overwhelming success of digital media and campaigns and virtual marketing using the internet and digital platforms, consumers still appreciate tangible items.

There is something about the simplicity and honesty of giving your customers a personalised pen, or mug, or keychain or other promo items that digital media cannot replicate. Perhaps it’s the tactile feel and the engagement of all the senses when you have an actual item in your hands. Even the cheapest promotional items can be made practical and useful so that recipients appreciate and value them.

Despite the power and popularity of digital media, traditional advertising is still going strong. High-quality but cheap promotional items let your target audience actually see your brand in the real world. Interacting with these items can do wonders for brand recall. Well-designed giveaways still create awareness and yield consistent results in terms of reach and visibility. These products still hold a big place in any marketing campaign and will remain to be useful tools for any company—which explains why even the world’s biggest brands continue to use them. The key is to order your cheap promo items from a reliable manufacturer that can offer high-quality at reasonable prices. Some of the best suppliers let you order what you need online for utmost convenience.  

Monday, 23 October 2017

Personalised Bottle Openers – A Hit as Promotional Products

Personalised bottle openers are among the most popular promotional products because of one simple reason: they work. These useful tools make excellent marketing materials if you want to expand your reach and increase brand recognition. They are both utilitarian and attractive, so people are likelier to keep them and use them often. Bottle openers are also likely to be shared; people borrow them from each other all the time, which means more exposure for your business name or brand. 

Conventional advertising methods can be costly in the long run, especially for a small business that has to work with a tight budget. With personalised bottle openers, a business can expand its reach to more customers at a lower cost. If you have a promotional merchandise campaign, consider personalised bottle openers that cost less per impression. Because these promotional items are small and handy, they can be taken anywhere the customer goes—not just in the kitchen but also to picnics, the beach, for camping, etc. Each time someone needs a bottle opener, there is a chance for your brand to get exposure. Consider having your contact details printed on the bottle openers, too. That way, the products can serve as attention-grabbing business cards.


When given as promotional gifts or freebies, personalised bottle openers may help boost brand loyalty as they make recipients feel appreciated. Likewise, personalised bottle openers may help improve a customer’s opinion of your business so they can influence them to become more loyal to your brand and encourage repeat business. And since they are practical products, bottle openers are likely to be kept and used for an average of a year—often longer. Every bottle opener that you give away can keep promoting your business for as long as it remains useful.