Why Custom Bags Are a Smart Alternative to Traditional Promotional Merchandise

 

When you’re spending money on promotional merchandise, you want people to actually see your branding message, not bury it in a drawer as soon as they get home. That’s why you should choose items that your customers can genuinely appreciate and use, like personalised bags. A shopping tote or a conference bag can give you plenty of space to show off your company’s logo and marketing message. 

At Express Promo, you can choose from a wide range of cotton and jute shopping totes as well as practical everyday custom bags, including duffle bags and drawstring backpacks. And unlike smaller promotional products that might stay on a desk, bags get out and about. Your customers can carry them everywhere, from shopping centres and offices or schools, to beaches and public transport. Everywhere they go, your branding goes with them. 

Let your customers take your brand with them

Reusable shopping totes have become a normal part of everyday life for many Australians, and this makes them a natural choice for promotional merchandise. Tote bags can come along on grocery runs, shopping trips, or visits to weekend markets.

Duffle bags are useful for the gym and overnight stays, as well as holidays. Every time your customer takes the bag somewhere, other people have the chance to see your logo. 

And because customers are already using your custom bags for something they need, your branding also becomes part of their routine instead of feeling like an obvious advertisement. Many of our personalised bags here at Express Promo have a larger printing area that can perfectly show off your logo or tagline without squeezing everything into a tiny space. 

Show customers that sustainability matters to your business

As consumers continue to move away from single-use plastics, you can give away reusable custom bags that they can keep using instead of reaching for disposable alternatives. Apart from shopping totes, you can go further with customised cooler bags that can be handy for picnics and lunches. Meanwhile, reusable wet bags give customers somewhere to put swimwear and other damp items after a trip to the pool or beach. 

What are some popular bags to customise? 

Once you start looking at personalised bags, you’ll find plenty of styles to choose from.

Here are a few examples of practical custom bags that can wow your customers. 

Drawstring bags

Need something lightweight that customers can easily carry around? Drawstring bags work well for sporting events and community activities.

They might not give you quite as much printing space as a tote bag, but there’s still enough room to make your logo easy to spot. Their casual design also makes them particularly useful when you want promotional merchandise people can grab on their way out the door. 

Laptop bags

If your customers are professionals or students, why not give them personalised bags that help protect the devices they carry every day? 

Here at Express Promo, you’ll find laptop bags in different sizes and styles that you can customise with your logo or marketing message. The Spencer Device Sleeve, for example, can fit laptops and tablets up to 16 inches. Its neoprene construction provides extra cushioning, while the front pocket gives users a handy place for a stylus, USB drives, cables, and other small accessories. 

You can also choose backpacks with dedicated laptop compartments or more traditional laptop bags. They’re practical for commuting to work or university while still looking professional. 

Messenger bags

Looking for something customers can use for work and study, or even travel? A messenger bag gives them plenty of flexibility. 

Our Soho Messenger Bag uses durable 600D polyester and has a large gusset for extra carrying capacity. An adjustable woven shoulder strap makes it easier to carry, while the large zippered front pocket keeps smaller belongings within reach. There’s even a mesh holder for a water bottle.

Find the right bag for your next promotion 

These are only a few of the custom bags you can personalise here at Express Promo. If none of them quite fit what you have in mind, feel free to check out our full online catalogue to see more styles for your next promotion. 

And when you’re ready to order your personalised bags, there are no setup fees to worry about. We also offer free delivery throughout Australia.

Why Branded Stubby Holders Work So Well for Outdoor Marketing Campaigns

You’ll see neoprene stubby holders just about everywhere people gather outdoors, from backyard barbecues and beach days to sporting events and corporate outings. They’re a natural fit when you want your promotional merchandise to become part of the occasion instead of feeling like another advertisement!

Here at Express Promo, you can personalise your stubby holder with your branding for your next outdoor campaign. But what makes them so effective? Let’s take a closer look. 

Give people something they’ll actually use

We’ve all received promotional products that didn’t stick around for very long: flyers that head straight for the recycling bin and cheap pens that disappear into a drawer and never come out again. 

That’s not likely to happen when you choose stubby holders. You’re giving people something they can actually keep and use because let’s face it: Australians take their cold drinks seriously!  They work just as well at parties as they do on camping trips. 

That means your branded stubby holder can keep making appearances long after your event finishes. And if the design catches someone’s attention, it could even get people talking about your brand. 

Help customers keep their drinks cool 

With summer temperatures often reaching anywhere from 25°C to above 40°C, a cold drink can warm up quickly outdoors. Your custom stubby holders give people a simple way to keep their drinks cooler for longer, especially in outdoor social gatherings.

That everyday usefulness is also what makes them appealing as promotional merchandise: you’re giving people an item that solves a simple problem instead of handing them something that exists mainly to display your logo. When you add your branding, your business gets another chance to be seen every time someone uses that custom stubby holder. 

Give customers more than a promotional item 

When you give stubby holders at an outdoor event, your branding becomes a part of an enjoyable social experience. This exposure can go on even after everyone goes home, especially when your customer uses the same stubby holder at their next barbecue or beach trip. This combination of everyday usefulness and repeat visibility is what makes your branded stubby holder such a practical choice for outdoor marketing campaigns.

Get more from your marketing budget 

It can be tricky to find the right balance between giving a premium gift and a cost-effective giveaway. You don’t want the cost to get out of hand, but you also want to make sure that recipients won’t throw them away after using them once.

Stubby holders sit nicely somewhere in the middle. They’re affordable enough to hand out at larger events, but useful enough that your customers have a reason to take them home and keep them. This gives your logo a chance to be seen again without you having to pay for another impression. Your stubby holder may even reach collectors who can help keep that exposure long after your original campaign has ended.

That’s where much of their marketing value comes from: an item that people will actually use instead of simply looking at it. 

Customise your branded stubby holders 

Planning your next outdoor promotion? Order your custom stubby holders here at Express Promo now so you can get them on time. 

Our website makes it easy for you to upload your artwork and place your order online without setup fees. Plus, you’ll receive free delivery throughout Australia. And if you need some help with your design or order, give us a call on 1300 277 766 or chat with the team through this website.