Why Branded Stubby Holders Work So Well for Outdoor Marketing Campaigns

You’ll see neoprene stubby holders just about everywhere people gather outdoors, from backyard barbecues and beach days to sporting events and corporate outings. They’re a natural fit when you want your promotional merchandise to become part of the occasion instead of feeling like another advertisement!

Here at Express Promo, you can personalise your stubby holder with your branding for your next outdoor campaign. But what makes them so effective? Let’s take a closer look. 

Give people something they’ll actually use

We’ve all received promotional products that didn’t stick around for very long: flyers that head straight for the recycling bin and cheap pens that disappear into a drawer and never come out again. 

That’s not likely to happen when you choose stubby holders. You’re giving people something they can actually keep and use because let’s face it: Australians take their cold drinks seriously!  They work just as well at parties as they do on camping trips. 

That means your branded stubby holder can keep making appearances long after your event finishes. And if the design catches someone’s attention, it could even get people talking about your brand. 

Help customers keep their drinks cool 

With summer temperatures often reaching anywhere from 25°C to above 40°C, a cold drink can warm up quickly outdoors. Your custom stubby holders give people a simple way to keep their drinks cooler for longer, especially in outdoor social gatherings.

That everyday usefulness is also what makes them appealing as promotional merchandise: you’re giving people an item that solves a simple problem instead of handing them something that exists mainly to display your logo. When you add your branding, your business gets another chance to be seen every time someone uses that custom stubby holder. 

Give customers more than a promotional item 

When you give stubby holders at an outdoor event, your branding becomes a part of an enjoyable social experience. This exposure can go on even after everyone goes home, especially when your customer uses the same stubby holder at their next barbecue or beach trip. This combination of everyday usefulness and repeat visibility is what makes your branded stubby holder such a practical choice for outdoor marketing campaigns.

Get more from your marketing budget 

It can be tricky to find the right balance between giving a premium gift and a cost-effective giveaway. You don’t want the cost to get out of hand, but you also want to make sure that recipients won’t throw them away after using them once.

Stubby holders sit nicely somewhere in the middle. They’re affordable enough to hand out at larger events, but useful enough that your customers have a reason to take them home and keep them. This gives your logo a chance to be seen again without you having to pay for another impression. Your stubby holder may even reach collectors who can help keep that exposure long after your original campaign has ended.

That’s where much of their marketing value comes from: an item that people will actually use instead of simply looking at it. 

Customise your branded stubby holders 

Planning your next outdoor promotion? Order your custom stubby holders here at Express Promo now so you can get them on time. 

Our website makes it easy for you to upload your artwork and place your order online without setup fees. Plus, you’ll receive free delivery throughout Australia. And if you need some help with your design or order, give us a call on 1300 277 766 or chat with the team through this website.