Ways To Boost Your Sales With Lanyards

 

Lanyards have been around for decades and are commonly used as a functional accessory for holding ID cards, keys, and other small items. However, they can also be a powerful marketing tool for your business. Customised lanyards with your logo or branding message can be used to create brand awareness, increase visibility, and promote your products or services. Here are some ways you can use lanyards to boost your sales:

Giveaways: Give out custom lanyards as a free gift to your customers or attendees at events such as trade shows or conferences. This will not only create brand awareness but also help in building goodwill among your target audience. People are more likely to remember your business if they have received a free gift from you.

Upselling: Offer branded lanyards to your customers as an add-on purchase. For example, if you run a clothing store, you can offer lanyards with your logo to customers who buy a certain amount of merchandise. This can also be a great way to introduce your customers to new products or services.

Employee identification: Use customised lanyards for your employees to wear their ID cards, which can create a professional and cohesive look for your team. This can also help to promote your business as people may notice the lanyards and inquire about your products or services.

Sponsorship: Partner with events or organisations by offering to sponsor their lanyards with your branding. This can help you gain more visibility and recognition as a business while also supporting the event or organisation.

Security: Use lanyards to secure valuable items such as keys or access cards. By customising the lanyards with your branding, you are also promoting your business while keeping your items safe.

 

In conclusion, customised lanyards can be a powerful tool to boost your sales and promote your business. By using them in creative ways such as giveaways, upselling, employee identification, sponsorship, and security, you can create brand awareness and increase visibility for your products or services. At Express Promo, we offer a wide range of customised lanyards that can be personalised with your branding message. Contact us today to find out more.