You can get strong results from a small
merchandise budget by choosing useful items people keep, comparing the total
cost rather than the unit price, using a one-colour logo, and ordering in
sensible quantities. The goal is the lowest cost per impression, not the lowest
price per item.
KEY
FACTS
•Most items are priced with a one-colour
print, the most economical decoration option.
•Express Promo's quoted prices include setup,
base decoration and free delivery Australia and New Zealand wide.
•Unit prices usually fall as order
quantities rise.
•Express Promo's low price guarantee covers
a lower quote on the same items from an Australian supplier.
Why cost per impression
matters more than unit price
A cheap item that is thrown away the same day costs more per
impression than a slightly dearer item used every day for a year. Before you
order, ask how often the item will be used and how many people will see it.
Pens, mugs, bags and drink bottles are used daily, which is why they
deliver such good value as branded merchandise.
Choose useful items over
novelty
Novelty items can grab attention, but useful items stay in
circulation. Good budget choices include:
·
Pens and pencils
·
Keyrings and bottle openers
·
Fridge magnets
·
Stubby holders
·
Non-woven tote bags
Explore the range of cheap promotional products for options that
still look good.
Compare the total cost,
not just the price per item
Some quotes look cheap until setup, decoration and freight are
added. Express Promo's quoted prices include setup, base decoration and free
delivery, so you can compare like with like. If you find a lower price on the
same item from an Australian supplier, the low price guarantee can help.
Keep your artwork simple
A one-colour logo is usually the most economical option, and many
items are priced on that basis. A clean, simple design also reads better on
small products. If your logo is full colour, Express Promo can convert it to
one colour, or quote multi-colour printing if you need it.
Order smarter
·
Combine orders for several
events to reach better price breaks.
·
Plan ahead to avoid rush fees
and limited stock in peak seasons.
·
Use a mix: a low-cost item for
everyone, and a better item for key contacts.
·
Ask for a free virtual sample
before committing.
Custom
branded merchandise works best when it is planned as part of your
marketing calendar, not ordered the week before an event.
Where should you spend
more, and where can you save?
Not every item needs to be premium. Spend more where the
relationship matters, and save where reach matters:
·
Save: high-volume giveaways at expos,
community days and letterbox drops. Choose low-cost, useful items.
·
Spend: gifts for key clients, partners
and long-serving staff. Fewer, better items leave a stronger impression.
·
Balance: staff uniforms and everyday
drinkware. Mid-range items last longer, so the cost per use stays low.
Splitting your budget this way usually gives better results than
spending the same amount on one item for everyone.
Measure what your
merchandise achieves
Track results so you know what to reorder. Simple ways to measure
include a unique discount code or web address printed on the item, counting
enquiries after an event, and noting which items run out first on your stand.
Over time, you will see which products bring in leads and which
simply cost money, so every future dollar works harder.
Frequently asked questions
Q What is the best
promotional item on a tight budget?
Pens, keyrings, magnets and non-woven tote bags give high use at a
low cost per unit.
Q Does a one-colour print
save money?
Yes. Most items are priced with a one-colour print, the most
economical option.
Q Are setup and delivery
included?
Express Promo's quoted prices include setup, base decoration and free delivery Australia and New Zealand wide.
Make your merchandise budget go further. Browse low-cost promotional
products or call Express Promo on 1300 277 766 for a quote.
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