Custom Name Badges That Help Create a More Professional Brand Image

 

What you need to know: With custom name badges, you can make your team look more professional and easier to identify for customers. The key is to make sure that they look consistent with your branding by choosing the right material and design. At Express Promo, you’ll find a wide range of name badges that you can customise with your own design. They deliver Australia-wide.

Besides telling your customer who they’re talking to, your custom name badges can also reinforce your branding and help your staff look professional. Everything from the material they’re made of, to their shape and colours, and even the font can affect the impression your team leaves on customers.

Here at Express Promo, you’ll find custom name badges in different materials and styles that are ready to accommodate your design. So, how do you decide what works for your business? Take a look at these tips:

Pick a material that fits 

You want the material to look right with your branding, but ensure that it’s comfortable to wear in the workplace.

Gloss white plastic can be a great option when you want something simple and practical. With full-colour printing, you’re free to add your logo and brand colours on the badges, too.

Want something a little more natural? Wood or bamboo could suit your brand, especially if sustainability matters to your business or you’re going for a warmer, more rustic look.

Meanwhile, metal works well in corporate or professional settings. A laser-engraved design with a brushed finish can even give your name badges a more premium and polished look and feel. 

Pick an appropriate shape and size

Rectangular custom name badges give you a nice and simple way to show your employee’s name while still having enough room for your company name and logo. Here at Express Promo, we can even adjust the size to fit the information you want to include. 

Want more freedom with the shape?  Lapel badges give you the option to style them based on your company logo or another distinctive design that makes your staff easy to recognise.

Pick a style that fits your brand image 

With laser engraving, you can create a sharp two-tone contrast on your custom name badges on every material, from metal to plastic and wood. It’s a great choice when you want a clean design that doesn’t rely on lots of colour.

Meanwhile, digital printing gives you more flexibility when colour plays a big part in your branding. You can reproduce full-colour logos and more detailed designs on materials such as plastic and wood while maintaining a polished finish. 

Be careful with your logo and branding 

When designing custom name badges, always prioritise your employees’ names. You must ensure that they are easy to read, even from afar. So, you may want to keep your logo smaller but still recognisable.

Think about where your logo sits on the badge, too. You want people to notice it, but it shouldn’t compete with your employee’s name. Placing it at the top left or in the centre can keep everything looking balanced.

The same goes for the text on your customised name badges. Keep it clear and easy to read at a glance. Simple sans-serif fonts such as Arial or Helvetica work well because they look clean without making customers work to figure out someone’s name.

Not sure how to design your name badges? You can also ask for help from our team here at Express Promo and we’ll make sure that your name badges look consistent with your brand. 

Create your name badges today 

Order your custom name badges here at Express Promo now so you can give your business a more professional image. When you get personalised badges from us, you also get free setup and delivery.